Privacy Policy
Dead Even Policy
How Dead Even handles information: what stays on your device, what goes to the online leaderboards, what Google processes to show ads and handle purchases, and the choices you have.
Last updated: September 16, 2026
This privacy policy applies to the Dead Even game for Android devices (the "Application"). The Application is made by ZiPiStudios, referred to here as the "Service Provider", "we", or "us". The Service Provider is responsible for the information handling described in this policy.
Information Collection and Use
The Application does not ask for your email address or any other contact details, and you never create an account with the Service Provider. The only sign-in is Google Play Games, which the online leaderboards use to show your Play Games name. The Application does not use analytics or crash-reporting services.
Information connected to the Application is handled in the following ways:
- Game progress and settings are stored only on your device. See "On Your Device" below.
- Google processes device and advertising information when ads are requested or shown. See "Advertising" below.
- Google Play processes purchase information when you buy or restore Remove Ads. See "Purchases" below.
- If you take part in the online leaderboards and are signed in to Google Play Games, your leaderboard scores, your Play Games name, and a player ID are stored with Google Firebase. See "Online Leaderboards" below.
- If you email the Service Provider, your email address and the contents of your message are used to answer you.
The Application requests only these Android permissions:
- Internet and network state, so it can load ads, connect to Google Play Billing and Google Play Games, and show the online leaderboards.
- Vibration, for optional haptic feedback, which you can turn off in Settings.
The Application does not request access to your location, camera, microphone, contacts, photos, or files.
Advertising
The Application is free to play and shows ads through Google AdMob. You can choose to watch rewarded videos for in-game benefits, such as retrying a missed cut, doubling coins, getting a hint, earning free coins, or getting extra time in Rush. The Application also shows occasional ads between completed levels and Rush runs. Buying Remove Ads turns off the ads between levels, and rewarded videos stay optional.
When ads are requested or shown, the Google Mobile Ads SDK may collect and process information such as:
- Your device's advertising ID.
- Your IP address, which can indicate your approximate location.
- Device and operating system details, such as model, language, and screen size.
- Information about the Application and about how you interact with ads, such as views and taps.
Google uses this information to deliver and measure ads, limit how often the same ad appears, and detect fraud and abuse. Where you allow it, Google also uses it to show personalised ads. Google acts under its own privacy policy, linked in "Third Party Access" below.
Your Ad Choices
Where the law requires it, for example in the European Economic Area, the United Kingdom, and Switzerland, the Application uses Google's User Messaging Platform to ask for your consent before ads are requested. When those privacy options apply to you, a "Privacy choices" button in the Application's Settings lets you review or change your choices at any time.
You can also reset or delete your advertising ID, or opt out of personalised ads, in your Android device settings. You can manage how Google personalises ads in My Ad Center.
In-App Purchases
Remove Ads is a one-time in-app purchase processed by Google Play. Google handles your payment details, and the Service Provider never receives your card or billing information.
To unlock Remove Ads, and to restore it after reinstalling or on a new device, the Application receives confirmation details from Google Play. These include the product purchased, a purchase token, and an order ID. This check happens on your device. The Service Provider does not store purchase records on its own servers.
Online Leaderboards
The Application has online leaderboards for Rush (this week and all time) and for the Daily Slice (today), and a weekly ranked ladder: your Rush runs put you in a group of up to 15 players in your league, and at the end of each week you can move up or down a league. They are on by default, and you can turn them off at any time in Settings.
To put your scores on the leaderboards, the Application uses Google Play Games services. If you are signed in to Google Play Games on your device, the Application signs in automatically. Otherwise you can sign in from the leaderboard screen. Google Play Games gives the Application a one-time sign-in code, and Firebase Authentication uses it to confirm who you are and to read your Play Games name (your gamer name). The Application does not receive your email address or your Google password.
When you are signed in and finish a Rush run or your first Daily Slice of the day, the Application stores the following with Google Firebase (Firebase Authentication and Cloud Firestore):
- A player ID created by Firebase Authentication for your Play Games account, and your Play Games name.
- Your best Rush score for the week and of all time, with the number of cuts and the seconds played in that run.
- Your accuracy and stars for the day's first Daily Slice.
- Your ranked league (such as Gold) and the week it applies to, and on your weekly Rush entry, your league and ranked group.
- The time each entry was last updated.
Leaderboard entries are public. Anyone using the Application can see your Play Games name, score, and league badge on each entry, and the players in your ranked group can see your place in it. Your league is worked out on your device from your group's standings at the end of each week. You can change your Play Games name in the Google Play Games app, and the Application updates your current entries the next time you sign in. If you don't sign in, your scores stay on your device and nothing is posted.
To run the leaderboards and prevent abuse, Google Play Games services and Firebase also process your IP address and technical details about the Application and its software version when the Application signs in, sends scores, or loads a leaderboard. Connections are encrypted.
Turning leaderboards off in Settings deletes your leaderboard entries, your ranked league, and your leaderboard player account from Firebase. If you turn them back on, the Application signs in again, you start again in the lowest league, and your best scores saved on your device are sent again. Scores that could not be sent, for example while you were offline or signed out, wait on your device until they can be sent.
Earlier test versions of the Application used an anonymous player ID and a generated name. When you update, the Application deletes that anonymous account and its entries and sends your best scores again under your Play Games name.
Data On Your Device
The Application saves the following in its private storage on your device:
- Your levels, stars, coins, and daily streak.
- Your cosmetic items and settings.
- Whether Remove Ads is active.
- Your Play Games name, your leaderboard player ID and its sign-in token, your best leaderboard scores, your ranked league and last week's result, and any scores waiting to be sent.
Apart from leaderboard scores (see "Online Leaderboards" above), this data is not sent anywhere, and it is excluded from Android device backups. It is deleted when you clear the Application's data or uninstall it. A Remove Ads purchase can still be restored through Google Play.
The Share buttons on the Rush, Duel, and Daily Slice results open Android's share sheet with a short text summary of your result and a link to the game. The summary goes only to the app you pick, and only when you choose to share it.
Legal Bases
Where the GDPR or UK GDPR applies, information is processed on these legal bases:
- Your consent, for personalised advertising and for storing or accessing information on your device for advertising where consent is required.
- Legitimate interests in keeping the Application free, measuring ads, and preventing fraud, for non-personalised advertising.
- Performance of a contract, for delivering and restoring in-app purchases.
- Legitimate interests in running fair online leaderboards and preventing abuse, for leaderboard scores, your Play Games name, and your player ID. You can object at any time by turning leaderboards off in Settings.
- Legitimate interests in helping you, for answering messages you send.
Your Rights
Depending on where you live, you may have the right to:
- Access, correct, or delete your personal data.
- Restrict or object to how it is used.
- Receive a copy of your data.
- Withdraw consent at any time.
- Complain to your local data protection authority.
Apart from the online leaderboards, the Service Provider does not keep gameplay or advertising data. So you can act on most of these rights directly: turn leaderboards off in Settings to delete your leaderboard data, clear the Application's data, change your "Privacy choices", or use your device's advertising ID settings. If you ask the Service Provider about leaderboard entries, please include your Play Games name so your entries can be found. For anything else, including help with information Google processes, contact the Service Provider at contact@zipistudios.com.
Your California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have these rights:
- To know what personal information is collected.
- To delete or correct it.
- To opt out of the sale or sharing of personal information.
- Not to be discriminated against for using these rights.
The Service Provider does not sell personal information for money. Information collected by the ad SDK for personalised advertising may count as "sharing" under California law. You can opt out by turning off ad personalisation or deleting your advertising ID in your device settings, or by contacting contact@zipistudios.com.
Third Party Access
The Application relies on third-party services that handle data under their own privacy policies:
- Google Privacy Policy, which covers Google AdMob, Google's User Messaging Platform, Google Play Billing, and Google Play Games services.
- Firebase Privacy and Security, which covers Firebase Authentication and Cloud Firestore, used for the online leaderboards.
- How Google uses information from sites or apps that use its services.
- Google Play Terms of Service.
The Service Provider may disclose information it holds, such as support emails and leaderboard entries:
- As required by law, such as to comply with a subpoena, or similar legal process.
- When it believes in good faith that disclosure is necessary to protect its rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
- With trusted service providers who work on its behalf, do not have an independent use of the information, and have agreed to follow this privacy policy.
International Data Transfers
Leaderboard entries are stored in Cloud Firestore in the European Union. Google, including Firebase Authentication, may process information in countries other than your own, including the United States. Where the law requires safeguards for these transfers, they rely on recognised mechanisms. These include adequacy decisions and Standard Contractual Clauses approved by the European Commission. Data protection laws in other countries may differ from those where you live.
Opt-Out Rights
You can stop the online leaderboards at any time with Settings, which also deletes your leaderboard entries. You can stop the Application from processing information by uninstalling it. Uninstalling removes the data stored on your device, but it does not delete your leaderboard entries, so turn leaderboards off first. It also does not delete information Google has already received for ads and purchases, which Google keeps under its own policies.
Data Retention Policy
- Data on your device: kept until you clear the Application's data or uninstall it.
- Leaderboard entries, your ranked league, and your leaderboard player account: kept until you turn leaderboards off in Settings, or until the Service Provider removes old boards or ends the leaderboards.
- Support emails: kept for as long as needed to help you, and for no more than 24 months after the conversation ends, unless the law requires longer.
- Advertising and purchase information held by Google: kept according to Google's own retention policies.
Children
The Application is not directed at children under 13 and is not part of Google Play's Families program. The Service Provider does not knowingly collect personal information from children. If you are below the age at which you can consent to data processing in your country, please use the Application only with a parent or guardian's permission.
If you are a parent or guardian and believe your child has sent the Service Provider personal information, please contact contact@zipistudios.com. It will be deleted.
Security
Data saved by the Application stays in its private storage, which Android's app sandbox protects from other apps. Google's SDKs and the leaderboards use encrypted connections to communicate with Google's services. Firebase security rules only let a player change their own leaderboard entries. No method of storage or transmission is completely secure, but the Service Provider keeps the information it handles to a minimum.
Data Breach Notification
If a data breach occurs that affects your personal data, the Service Provider will notify you as the law requires. Where required, that notice will explain what happened and what is being done about it.
Changes
This privacy policy may be updated from time to time, for example when the Application's features or services change. Updates are posted on this page with a new "Last updated" date. Where the law requires it, the Service Provider will ask for your consent to material changes before they take effect.
This privacy policy is effective as of 2026-09-16.
Your Consent
Where processing is based on consent, you give it through the consent form and the "Privacy choices" option. You may withdraw consent at any time, and doing so does not affect processing that happened before you withdrew it.
Contact Us
If you have any questions about privacy while using the Application, or about these practices, please contact ZiPiStudios at contact@zipistudios.com.